What is a 7-poll moving average?

A 7-poll moving average smooths out short-term fluctuations in polling data by averaging the results of the seven most recent polls. This helps identify underlying trends and reduces the impact of outliers, providing a more stable view of voting intentions over time.

How do I interpret polling trends?

Polling trends show the direction of party support over time. An upward trend indicates increasing support, while a downward trend shows declining support. Look at the 7-poll moving average for a clearer picture of underlying trends, and consider individual polls in context of the overall pattern.

Which parties are included in UK polls?

UK political polls typically include major parties: Labour, Conservative, Liberal Democrats, Reform UK, Green Party, and Scottish National Party (SNP). Polls may also include Plaid Cymru, UK Independence Party, and other regional or smaller parties depending on the pollster and scope.

How often are UK polls updated?

Major UK pollsters release new polls several times per week. PollCheck updates its data daily when new polls are published. The 7-poll moving average is automatically recalculated as new polling data becomes available, ensuring you always see the most current trends.

How accurate are UK political polls?

Poll accuracy varies depending on methodology, sample size, timing, and pollster. Most reputable UK pollsters have a margin of error of around 3-4 percentage points. Aggregate polling (like 7-poll averages) tends to be more accurate than individual polls. Historical accuracy can be viewed on our Pollster Check page.

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All values use a 7-point moving average where available.

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Swing vs 2024 GE (GB)

Party	2024 GE Share (GB)	Current Poll Share	Swing

Where Current Party Supporters Voted in 2024

Last 15 Polls

Date	Pollster	Sample Size	Labour	Reform UK	Conservative	Lib Dems	Greens	SNP	PC	Others
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