Constituency profile

Stoke-on-Trent North

West Midlands · Borough constituency

David Williams MP
Sitting MP

David Williams

Labour

First elected July 2024

Current PollCheck projection

Region & type
West Midlands
Borough constituency
Last 5 GE winners
LLLCL
Labour 4/5, Conservative 1/5
EU referendum 2016
72.1% Leave
UK average 51.9%; +20.2pp above mean
Current outlook
Reform UK +11.4pp
Vulnerability score 9/10 (Labour projected to lose)
MidlandsStrong Leave areaWorking-class profile

Who lives in Stoke-on-Trent North? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
72.1%
UK average ~52%
Degree or above
20.8%
UK average ~34%
No qualifications
26.2%
UK average ~18%
Owner-occupied
61.8%
UK average ~63%
Renting (social + private)
37.6%
UK average ~36%
Median age
40.4
UK median ~40
Age 65+
23.6%
UK average ~19%
Age 18-34
29.9%
UK average ~28%

How did Stoke-on-Trent North vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

Lab gain from Con · majority 5,082 votes (14.0pp) · turnout 51.8%

Current projection

If a general election were held today, at current poll average

Map of Stoke-on-Trent North

Switch between ward-level 2024 election winners and a demographic view. Ward winners are Britain Elects' / New Statesman modelled estimates with an average ~4pp margin of error per ward. The demographic view splits the seat into small neighbourhoods (around 1,500 residents each, from the 2021 Census). Hover any area for detail.

Council layer (not Westminster)

Stoke-on-Trent North within Stoke-on-Trent and Newcastle-under-Lyme

Stoke-on-Trent North crosses multiple council boundaries: Stoke-on-Trent (73%), Newcastle-under-Lyme (27%). The figures below come from the council elections held on Thursday 7 May 2026 in each constituent council.

Council overlap

CouncilShare of seatProjection
Stoke-on-Trent
46 LSOAs
73%
Newcastle-under-Lyme
17 LSOAs
27%View projection ›

Most recent council ward results

Latest council winner per ward. Where May 2026 elections happened, those are shown; otherwise the most recent year on the ward’s pre-2026 boundary (via DCLEAPIL, 2014-2024). The "Shift since GE2024" column is only computed for May 2026 results - earlier council votes pre-date the GE, so no directional shift is shown.

Loading ward results...
Ward GE2024 winner Latest council winner Shift since GE2024 Turnout

Projection trajectory

PollCheck's projection for Stoke-on-Trent North at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won Stoke-on-Trent North at past general elections?

2024 result is on current boundaries. The 2019 row is the UK Parliament's notional recalculation onto the 2024 boundaries (directly comparable to 2024). The 2010, 2015 and 2017 rows are on the boundaries in force at the time and aren't directly comparable.

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010Lab holdJoan Walley44.3%23.8%17.7%6.2% UKIP-8.0%8,23555.8%
2015Lab holdRuth Smeeth39.9%27.4%2.9%24.7% UKIP2.8%2.2%4,83654.1%
2017Lab holdRuth Smeeth50.9%45.3%2.2%-1.6%-2,35958.4%
2019notionalConservative winnerJonathan Gullis 2019 MP, pre-review boundary34.8%54.1%3.3%-1.4%6.4%8,07759.9%
2024Lab gain from ConDavid Williams40.3%26.3%2.5%24.4% Ref3.4%3.1%5,08251.8%

Earlier years are on pre-2024 boundaries; comparable results on the new boundary will be added when sourced.

Constituencies most like Stoke-on-Trent North

Five seats with similar demographic profiles to Stoke-on-Trent North. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

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