Constituency profile

West Worcestershire

West Midlands · County constituency

Dame Harriett Baldwin MP
Sitting MP

Dame Harriett Baldwin

Conservative

First elected May 2010

Current PollCheck projection

Region & type
West Midlands
County constituency
Last 5 GE winners
CCCCC
Conservative 5/5
EU referendum 2016
52.5% Leave
UK average 51.9%; +0.6pp above mean
Current outlook
Reform UK +2.8pp
Vulnerability score 7/10 (Conservative projected to lose)
MidlandsBrexit-marginal

Who lives in West Worcestershire? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
52.5%
UK average ~52%
Degree or above
38.5%
UK average ~34%
No qualifications
14.7%
UK average ~18%
Owner-occupied
71.1%
UK average ~63%
Renting (social + private)
27.6%
UK average ~36%
Median age
51.2
UK median ~40
Age 65+
33.2%
UK average ~19%
Age 18-34
21.4%
UK average ~28%

How did West Worcestershire vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

Con hold · majority 6,547 votes (12.0pp) · turnout 69.0%

Current projection

If a general election were held today, at current poll average

Map of West Worcestershire

Switch between ward-level 2024 election winners and a demographic view. Ward winners are Britain Elects' / New Statesman modelled estimates with an average ~4pp margin of error per ward. The demographic view splits the seat into small neighbourhoods (around 1,500 residents each, from the 2021 Census). Hover any area for detail.

Council layer (not Westminster)

West Worcestershire within Malvern Hills and Wychavon

West Worcestershire crosses multiple council boundaries: Malvern Hills (78%), Wychavon (22%). The figures below come from the council elections held on Thursday 7 May 2026 in each constituent council.

Council overlap

CouncilShare of seat
Malvern Hills
45 LSOAs
78%
Wychavon
13 LSOAs
22%

Most recent council ward results

Latest council winner per ward. Where May 2026 elections happened, those are shown; otherwise the most recent year on the ward’s pre-2026 boundary (via DCLEAPIL, 2014-2024). The "Shift since GE2024" column is only computed for May 2026 results - earlier council votes pre-date the GE, so no directional shift is shown.

Loading ward results...
Ward GE2024 winner Latest council winner Shift since GE2024 Turnout

Projection trajectory

PollCheck's projection for West Worcestershire at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won West Worcestershire at past general elections?

2024 result is on current boundaries. The 2019 row is the UK Parliament's notional recalculation onto the 2024 boundaries (directly comparable to 2024). The 2010, 2015 and 2017 rows are on the boundaries in force at the time and aren't directly comparable.

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010Con holdHarriett Baldwin6.8%50.3%37.8%3.9% UKIP1.2%-6,75474.3%
2015Con holdHarriett Baldwin13.4%56.1%9.7%14.4% UKIP6.5%-22,57873.7%
2017Con holdHarriett Baldwin23.7%61.5%9.4%2.6% UKIP2.8%-21,32875.9%
2019notionalConservative winnerHarriett Baldwin 2019 MP, pre-review boundary16.5%60.7%18.1%-4.7%-24,49975.1%
2024Con holdHarriett Baldwin15.2%36.2%24.2%14.4% Ref9.3%0.7%6,54769.0%

Earlier years are on pre-2024 boundaries; comparable results on the new boundary will be added when sourced.

Constituencies most like West Worcestershire

Five seats with similar demographic profiles to West Worcestershire. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

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