Constituency profile

Staffordshire Moorlands

West Midlands · County constituency · Staffordshire Moorlands borough

Dame Karen Bradley MP
Sitting MP

Dame Karen Bradley

Conservative

First elected May 2010

Current PollCheck projection

Region & type
West Midlands
County constituency, Staffordshire Moorlands council
Last 5 GE winners
CCCCC
Conservative 5/5
EU referendum 2016
64.7% Leave
UK average 51.9%; +12.8pp above mean
Current outlook
Reform UK +9.5pp
Vulnerability score 8/10 (Conservative projected to lose)
MidlandsStrong Leave area

Who lives in Staffordshire Moorlands? Constituency demographics

From the 2021 Census and 2016 EU referendum estimates. Constituency-level data on 2024 boundaries.

Leave vote 2016
64.7%
UK average ~52%
Degree or above
28.3%
UK average ~34%
No qualifications
20.2%
UK average ~18%
Owner-occupied
77.5%
UK average ~63%
Renting (social + private)
22.0%
UK average ~36%
Median age
49.5
UK median ~40
Age 65+
30.7%
UK average ~19%
Age 18-34
22.6%
UK average ~28%

How did Staffordshire Moorlands vote in 2024 and how would it vote now?

2024 vote shares from the HoC Library. Current projection is at the 7-poll average.

2024 general election

Con hold · majority 1,175 votes (2.8pp) · turnout 62.0%

Current projection

If a general election were held today, at current poll average

Map of Staffordshire Moorlands

Switch between ward-level 2024 election winners and a demographic view. Ward winners are Britain Elects' / New Statesman modelled estimates with an average ~4pp margin of error per ward. The demographic view splits the seat into small neighbourhoods (around 1,500 residents each, from the 2021 Census). Hover any area for detail.

Council layer (not Westminster)

Staffordshire Moorlands within Staffordshire Moorlands

The Westminster constituency of Staffordshire Moorlands sits entirely within Staffordshire Moorlands Council. Local council elections are a separate ballot from Westminster general elections - the figures below are from the council elections held on Thursday 7 May 2026.

Council overlap

CouncilShare of seat
Staffordshire Moorlands
52 LSOAs
100%

Most recent council ward results

Latest council winner per ward. Where May 2026 elections happened, those are shown; otherwise the most recent year on the ward’s pre-2026 boundary (via DCLEAPIL, 2014-2024). The "Shift since GE2024" column is only computed for May 2026 results - earlier council votes pre-date the GE, so no directional shift is shown.

Loading ward results...
Ward GE2024 winner Latest council winner Shift since GE2024 Turnout

Projection trajectory

PollCheck's projection for Staffordshire Moorlands at each of the last 60 GB polls. Hover the chart for the underlying poll details.

Who has won Staffordshire Moorlands at past general elections?

2024 result is on current boundaries. The 2019 row is the UK Parliament's notional recalculation onto the 2024 boundaries (directly comparable to 2024). The 2010, 2015 and 2017 rows are on the boundaries in force at the time and aren't directly comparable.

Year Result MP Lab Con LD Right (Ref/UKIP) Green Other Majority Turnout
2010Con holdKaren Bradley29.9%45.2%16.7%8.2% UKIP--6,68970.5%
2015Con holdKaren Bradley27.2%51.1%4.1%14.6% UKIP2.9%-10,17467.5%
2017Con holdKaren Bradley33.9%58.1%3.3%-1.2%3.4%10,83070.6%
2019notionalConservative winnerKaren Bradley 2019 MP, pre-review boundary26.7%64.1%6.1%-3.1%-17,65967.3%
2024Con holdKaren Bradley32.6%35.4%3.5%23.2% Ref5.3%-1,17562.0%

Earlier years are on pre-2024 boundaries; comparable results on the new boundary will be added when sourced.

Constituencies most like Staffordshire Moorlands

Five seats with similar demographic profiles to Staffordshire Moorlands. Politics shown for context.

What would change this seat?

Move the sliders to set national vote shares. The per-seat projection updates live. Reset returns to the current 7-poll average.

Related

Sources

If you spot a data issue, please let us know.